“BeautyTech Mavericks: Top 7 Indian Startups Revolutionizing Beauty and Wellness Through Innovative Technology Solutions”

BeautyTech startups in India are leveraging technology to disrupt and innovate in the beauty and wellness industry. These startups are revolutionizing the way consumers access beauty services, discover products, and personalize their beauty routines. By incorporating artificial intelligence (AI), augmented reality (AR), machine learning (ML), and data analytics, they are redefining the traditional beauty landscape and offering unique solutions. Here are some key aspects of BeautyTech startups in India:

Personalization: BeautyTech startups are using advanced algorithms and AI to provide personalized beauty recommendations and solutions. They analyze individual characteristics, preferences, and needs to create customized skincare, haircare, and makeup products.

On-Demand Services: Startups are offering on-demand beauty services, allowing customers to book appointments with beauty professionals who come to their homes or preferred locations. These platforms connect users with skilled and verified beauticians, hair stylists, and wellness experts, providing convenience and flexibility.

E-commerce Platforms: BeautyTech startups have created online marketplaces that offer a wide range of beauty and wellness products. These platforms provide a curated selection of brands, customer reviews, and product recommendations, making it easier for consumers to discover and purchase their desired beauty items.

Virtual Try-On and AR: Using augmented reality, BeautyTech startups enable users to virtually try on makeup, hairstyles, and even experiment with cosmetic procedures. This technology allows customers to visualize how products would look on them before making a purchase or committing to a specific beauty treatment.

Skincare Analysis: Startups are developing skincare analysis tools that use AI and ML to assess skin conditions, identify concerns, and recommend suitable skincare routines. These solutions often utilize facial recognition technology to provide personalized recommendations and track the effectiveness of skincare products over time.

“BeautyTech Mavericks: Top 7 Indian Startups Revolutionizing Beauty and Wellness Through Innovative Technology Solutions”


Founder: Ashutosh Valani and Priyank Shah

Year: 2015

CEO: Ashutosh Valani

Targeted Audience: Men seeking beard care and grooming products

Impact: Beardo is a men’s grooming brand specializing in beard care and grooming products. It offers a comprehensive range of beard oils, balms, shampoos, and other grooming essentials. Beardo has gained a strong presence in the market and is known for its focus on catering to the specific grooming needs of men with beards.

WOW Skin Science

Founder: Manish Chowdhary and Karan Chowdhary

Year: 2013

CEO: Manish Chowdhary

Targeted Audience: Individuals seeking natural and organic skincare, haircare, and wellness products

Impact: WOW Skin Science is a beauty and wellness brand offering a wide range of natural and organic skincare, haircare, and wellness products. It emphasizes the use of plant-derived ingredients and is committed to delivering effective and safe beauty solutions. WOW Skin Science has gained popularity for its natural and holistic approach to beauty and wellness.

The Derma Co.

Founder: Bhaskar Chatterjee

Year: 2018

CEO: Bhaskar Chatterjee

Targeted Audience: Individuals seeking dermatologist-approved skincare solutions

Impact: The Derma Co. is a skincare brand that provides dermatologist-approved solutions for various skin concerns. It offers a range of targeted treatments, including serums, creams, and masks, formulated with clinically proven ingredients. The Derma Co. aims to bridge the gap between prescription-based skincare and over-the-counter products by offering effective and personalized solutions.


Founder: Abhilash Narahari and Aditi Rohan

Year: 2015

CEO: Abhilash Narahari

Targeted Audience: Individuals interested in buying and selling pre-owned fashion and beauty products

Impact: Elanic is a peer-to-peer platform that enables users to buy and sell pre-owned fashion and beauty products. It provides a convenient and sustainable way for individuals to declutter their wardrobes and find unique fashion and beauty items at affordable prices. Elanic has created a community-driven marketplace for second-hand fashion and beauty enthusiasts in India.

Be U Salons

Founder: Rakesh Pandey and Shailendra Nagvani

Year: 2016

CEO: Rakesh Pandey

Targeted Audience: Individuals seeking beauty and wellness services at salons and spas

Impact: Be U Salons is an aggregator platform that connects users with salons and spas for beauty and wellness services. It offers a comprehensive range of services, including haircuts, styling, facials, massages, and more. Be U Salons provides users with easy access to a network of trusted salons and spas, enhancing the convenience of booking beauty and wellness services.


Founder: Nidhi Saxena and Chaitanya Hiremath

Year: 2014

CEO: Nidhi Saxena

Targeted Audience: Individuals seeking home healthcare services, including beauty and wellness treatments

Impact: Zoctr is an online platform that offers home healthcare services, including beauty and wellness treatments. It connects users with qualified professionals who can provide services in the comfort of their own homes. Zoctr’s platform enables individuals to access a wide range of healthcare services, including beauty and wellness, without the need for a clinic or spa visit.

Bellezza App

Founder: Ankit Shrivastava

Year: 2016

CEO: Ankit Shrivastava

Targeted Audience: Individuals seeking on-demand beauty services at home

Impact: Bellezza App is a mobile app that provides on-demand beauty services at home. Users can book appointments with beauty professionals who will visit their homes to provide services such as hairstyling, makeup, grooming, and more. Bellezza App aims to provide convenience and personalized beauty services to its customers.

BeautyTech startups in India are rapidly evolving, addressing diverse consumer needs and preferences. They are creating innovative solutions that enhance the beauty and wellness experience while leveraging technology to empower individuals on their beauty journeys.