“Glow Up, Clean Up: Top 7 Elevate Your Beauty Routine with India’s Sustainable Clean Beauty Startups”

Clean beauty has emerged as a significant trend in the beauty and personal care industry worldwide, and India is no exception. Clean beauty focuses on promoting products that are free from harmful chemicals, environmentally sustainable, and ethically sourced. It emphasizes the use of natural, organic, and non-toxic ingredients to provide safe and effective personal care options.

In recent years, the demand for clean beauty products in India has grown significantly. Consumers are becoming more conscious of the potential health risks associated with synthetic ingredients and are seeking alternatives that align with their values of wellness and sustainability. This has led to the rise of numerous clean beauty startups in India that are dedicated to offering a range of sustainable and non-toxic personal care products.

Clean beauty startups in India often draw inspiration from traditional practices like Ayurveda, which emphasizes a holistic approach to beauty and well-being. These startups focus on using natural and organic ingredients, such as plant extracts, essential oils, and botanicals, to develop skincare, haircare, bath and body, and makeup products. They prioritize transparency in their ingredient lists, ensuring that consumers are well-informed about what they are putting on their bodies.

Sustainability is another key aspect of the clean beauty movement in India. Startups are actively striving to reduce their environmental impact by adopting eco-friendly packaging, supporting fair trade practices, and minimizing waste generation throughout their production processes.

Clean beauty in India is not just a passing trend but a reflection of a larger shift towards conscious consumerism. As individuals become more aware of the importance of personal health, environmental sustainability, and ethical considerations, clean beauty startups in India are at the forefront of providing innovative, safe, and sustainable alternatives for personal care.

“Glow Up, Clean Up: Top 7 Elevate Your Beauty Routine with India’s Sustainable Clean Beauty Startups”

Vilvah

Founder: Kruthika Kumaran

CEO: Kruthika Kumaran

Year: 2017

Targeted Audience: Individuals interested in handmade and natural skincare and haircare products

Products: Skincare, haircare, and body care products

Neemli Naturals

Founders: Bhaskara Seth and Stuti Seth

CEO: Bhaskara Seth

Year: 2015

Targeted Audience: Individuals looking for natural and organic skincare products

Products: Skincare products, including face masks, oils, and scrubs

Deyga Organics

Founder: Arthi Raguram

CEO: Arthi Raguram

Year: 2016

Targeted Audience: Individuals seeking organic and handmade skincare and haircare products

Products: Skincare, haircare, and body care products

PureSense

Founder: Dimple Jangda

CEO: Dimple Jangda

Year: 2016

Targeted Audience: Individuals looking for clean and natural personal care products

Products: Bath and body products, including shower gels, body lotions, and soaps

Just B Au Naturel

Founder: Bhavna Gupta

CEO: Bhavna Gupta

Year: 2015

Targeted Audience: Individuals seeking organic and cruelty-free skincare products

Products: Skincare products, including face masks, serums, and moisturizers

Skinyoga

Founder: Arshiya Bose

CEO: Arshiya Bose

Year: 2013

Targeted Audience: Individuals interested in natural and eco-friendly skincare and wellness products

Products: Skincare, haircare, and wellness products

Imiana House

Founder: Namrata Sheth

CEO: Namrata Sheth

Year: 2016

Targeted Audience: Individuals seeking handmade and natural skincare products

Products: Skincare products, including face oils, serums, and cleansers

With the growing popularity and support for clean beauty, India’s clean beauty startups are playing a vital role in transforming the beauty industry, promoting healthier and more sustainable choices for consumers while embracing the rich heritage of natural and traditional practices.