CRED is an Indian startup that has swiftly made a name for itself in the country’s burgeoning FinTech industry. Founded in 2018 by Kunal Shah, the company aims to transform the way credit cards are managed, offering a seamless and rewarding experience for credit card users. CRED’s innovative approach to financial management has captured the attention of millions of users and investors alike, making it one of the most promising startups in India.


Year Founded2018
FounderKunal Shah
HeadquartersBengaluru, India
MissionSimplify credit card experience and promote responsible credit behavior
VisionCreate a community of trustworthy and financially responsible individuals
Key Products/ServicesMobile app for credit card management, exclusive rewards and benefits
Unique Value PropositionSeamless, transparent, and rewarding credit card management experience
Target MarketCredit card users in India with good credit scores
Notable Achievements– Over 10 million users<br>- Partnerships with leading banks and financial institutions<br>- Industry recognition and awards
TeamComprised of experienced professionals in finance, technology, and user experience
Company CultureInnovation, agility, customer-centricity, and collaboration-focused
FundingMultiple funding rounds from prominent venture capital firms and angel investors
PartnershipsStrategic partnerships with leading banks and financial institutions
Future PlansExpand user base, introduce new features, explore other financial services, and international expansion
ImpactRevolutionizing the Indian FinTech industry, driving financial empowerment in India

Mission and Vision:

CRED’s mission is to simplify the credit card experience and promote responsible credit behavior among individuals. They envision a world where every creditworthy individual can access financial products and services effortlessly, while building a community of trustworthy and financially responsible individuals.

Key Products and Services:

CRED offers a user-friendly mobile application that allows credit cardholders to manage their credit cards effectively. The platform provides a consolidated view of all credit cards in one place, allowing users to track their spending, pay bills, and receive reminders for due dates. Additionally, CRED’s app offers rewards and exclusive benefits to users, ranging from discounts on premium brands to access to curated experiences and products.

Unique Value Proposition:

CRED’s unique value proposition lies in its ability to provide a seamless, transparent, and rewarding credit card management experience. By partnering with leading banks and financial institutions, CRED offers its users a range of exclusive rewards and benefits that incentivize responsible credit card usage. Moreover, the app’s intuitive interface and personalized insights empower users to make informed financial decisions.

Target Market:

CRED primarily targets credit card users in India, a rapidly growing market with millions of users. The platform is designed for individuals with a good credit score, who value convenience, rewards, and financial responsibility. By focusing on this niche market, CRED aims to cater to a select audience, delivering a highly tailored experience.

Notable Achievements:

Since its inception, CRED has achieved several significant milestones. The startup has successfully garnered the trust of over 10 million users, who rely on the platform for their credit card management needs. CRED has also established partnerships with renowned banks and financial institutions, enabling them to offer exclusive benefits to their users. Additionally, the company has gained recognition in the industry, receiving numerous awards and accolades for its innovation and disruptive approach.

Founding Story, Team, and Company Culture:

CRED was founded by Kunal Shah, a seasoned entrepreneur and industry veteran. With his previous venture, FreeCharge, Kunal demonstrated his expertise in the payments industry, which he leveraged to launch CRED. Backed by a team of experienced professionals, including experts in finance, technology, and user experience, CRED embodies a culture of innovation, agility, and customer-centricity. The company promotes a collaborative work environment that encourages creativity and fosters a passion for delivering exceptional user experiences.

Growth Trajectory, Funding, and Partnerships:

CRED has witnessed remarkable growth since its inception. Within a short span of time, the company has secured multiple funding rounds, attracting investments from prominent venture capital firms and angel investors. These investments have enabled CRED to expand its operations, enhance its technology infrastructure, and fuel its marketing efforts. Furthermore, CRED has forged strategic partnerships with leading banks and financial institutions, solidifying its position in the market and enhancing its value proposition.

Future Plans:

CRED has ambitious plans for the future. The company aims to further expand its user base and deepen its engagement with existing users by introducing new features and benefits. CRED also plans to diversify its product offerings beyond credit cards, exploring opportunities in other financial services to cater to the evolving needs of its users. Additionally, the company is exploring expansion into international markets, seeking to replicate its success in other regions.

Revolutionizing the Industry:

CRED’s innovative approach to credit card management has revolutionized the Indian FinTech industry. By simplifying the credit card experience, promoting responsible credit behavior, and offering exclusive rewards, CRED has transformed the way individuals perceive and utilize credit cards. The company’s disruptive business model and commitment to delivering an exceptional user experience position them as a key player in the market, poised to reshape the industry and drive financial empowerment across India.

In conclusion, CRED’s mission to simplify credit card management, coupled with its commitment to responsible credit behavior and focus on user experience, has propelled the company to the forefront of the Indian FinTech landscape. With a visionary leadership team, strategic partnerships, and a strong user base, CRED is poised to continue its growth trajectory, making a significant impact in the market and revolutionizing the industry as a whole.


What is CRED?

CRED is an Indian startup that offers a mobile application for credit card management, providing users with a seamless and rewarding experience while promoting responsible credit behavior.

How does CRED work?

CRED allows users to manage their credit cards in one place through its mobile app. Users can track their spending, pay bills, receive reminders for due dates, and access exclusive rewards and benefits.

Is CRED safe to use?

Yes, CRED prioritizes the security and privacy of its users. The platform utilizes robust encryption and security measures to protect user data and financial information.

Can anyone use CRED?

CRED is designed for creditworthy individuals in India with a good credit score. Users must meet specific eligibility criteria to join the platform.

What rewards and benefits does CRED offer?

CRED provides exclusive rewards and benefits to its users, which may include discounts on premium brands, access to curated experiences and products, and other special offers.

How can I join CRED?

To join CRED, you need to download the CRED mobile app from the respective app store and sign up using your mobile number. After verifying your credit card, you can start using the app.

Does CRED charge any fees?

No, CRED does not charge any fees to its users for using the platform or accessing its features. It is a free service for credit cardholders.

Which banks and credit cards are supported by CRED?

CRED supports a wide range of banks and credit cards in India. The platform partners with leading banks and financial institutions to ensure compatibility with a majority of credit cards available in the market.

How can I contact CRED for support?

CRED offers customer support through various channels, including in-app chat support and email. You can reach out to their support team for assistance with any queries or issues you may have.

Does CRED have any referral programs?

Yes, CRED has a referral program that allows users to earn rewards by referring friends to join the platform. Users can refer their contacts and earn points or other incentives.

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