Clean beauty has emerged as a significant trend in the beauty and personal care industry worldwide, and India is no exception. Clean beauty focuses on promoting products that are free from harmful chemicals, environmentally sustainable, and ethically sourced. It emphasizes the use of natural, organic, and non-toxic ingredients to provide safe and effective personal care options.
In recent years, the demand for clean beauty products in India has grown significantly. Consumers are becoming more conscious of the potential health risks associated with synthetic ingredients and are seeking alternatives that align with their values of wellness and sustainability. This has led to the rise of numerous clean beauty startups in India that are dedicated to offering a range of sustainable and non-toxic personal care products.
Clean beauty startups in India often draw inspiration from traditional practices like Ayurveda, which emphasizes a holistic approach to beauty and well-being. These startups focus on using natural and organic ingredients, such as plant extracts, essential oils, and botanicals, to develop skincare, haircare, bath and body, and makeup products. They prioritize transparency in their ingredient lists, ensuring that consumers are well-informed about what they are putting on their bodies.
Sustainability is another key aspect of the clean beauty movement in India. Startups are actively striving to reduce their environmental impact by adopting eco-friendly packaging, supporting fair trade practices, and minimizing waste generation throughout their production processes.
Clean beauty in India is not just a passing trend but a reflection of a larger shift towards conscious consumerism. As individuals become more aware of the importance of personal health, environmental sustainability, and ethical considerations, clean beauty startups in India are at the forefront of providing innovative, safe, and sustainable alternatives for personal care.
“Glow Up, Clean Up: Top 7 Elevate Your Beauty Routine with India’s Sustainable Clean Beauty Startups”
Vilvah
Founder: Kruthika Kumaran
CEO: Kruthika Kumaran
Year: 2017
Targeted Audience: Individuals interested in handmade and natural skincare and haircare products
Products: Skincare, haircare, and body care products
Neemli Naturals
Founders: Bhaskara Seth and Stuti Seth
CEO: Bhaskara Seth
Year: 2015
Targeted Audience: Individuals looking for natural and organic skincare products
Products: Skincare products, including face masks, oils, and scrubs
Deyga Organics
Founder: Arthi Raguram
CEO: Arthi Raguram
Year: 2016
Targeted Audience: Individuals seeking organic and handmade skincare and haircare products
Products: Skincare, haircare, and body care products
PureSense
Founder: Dimple Jangda
CEO: Dimple Jangda
Year: 2016
Targeted Audience: Individuals looking for clean and natural personal care products
Products: Bath and body products, including shower gels, body lotions, and soaps
Just B Au Naturel
Founder: Bhavna Gupta
CEO: Bhavna Gupta
Year: 2015
Targeted Audience: Individuals seeking organic and cruelty-free skincare products
Products: Skincare products, including face masks, serums, and moisturizers
Skinyoga
Founder: Arshiya Bose
CEO: Arshiya Bose
Year: 2013
Targeted Audience: Individuals interested in natural and eco-friendly skincare and wellness products
Products: Skincare, haircare, and wellness products
Imiana House
Founder: Namrata Sheth
CEO: Namrata Sheth
Year: 2016
Targeted Audience: Individuals seeking handmade and natural skincare products
Products: Skincare products, including face oils, serums, and cleansers
With the growing popularity and support for clean beauty, India’s clean beauty startups are playing a vital role in transforming the beauty industry, promoting healthier and more sustainable choices for consumers while embracing the rich heritage of natural and traditional practices.
