Summary: Indore-based Creativefuel has acquired two of India’s most prominent YouTube channels, Hasley India and Pataakha, in a deal that came together within just one week. The acquisition was sparked by a casual conversation at a party, where Creativefuel’s founder, Tushar Sukhramani, made an unexpected offer to Ankit Madaan.
Hasley India, known for featuring top digital creators like Harsh Beniwal, and Pataakha, famous for its bold storytelling, are both well-established YouTube brands with large followings. The acquisition marks a major step in Creativefuel’s strategy to expand its digital entertainment portfolio, focusing on in-house content production and IP-driven storytelling.
Industry experts see this move as a smart growth strategy, given the booming Indian digital video market, which is projected to grow at over 20% CAGR. While the financial details remain undisclosed, the deal signals a broader trend of media companies investing in established digital brands to accelerate growth.
Creativefuel Acquires Hasley India and Pataakha in a Landmark Digital Entertainment Deal
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In an unexpected move that underscores the fast-paced nature of the digital content industry, Indore-based media company Creativefuel has acquired two of India’s most popular YouTube channels—Hasley India and Pataakha—in a deal that took just one week to finalize.
The acquisition, initiated through an impromptu conversation at a social gathering, was publicly announced by Creativefuel’s founder, Tushar Sukhramani. In a LinkedIn post, Sukhramani revealed that he casually proposed the idea of buying the two channels from their owner, Ankit Madaan, without expecting a response.
“I made a wild offer to Ankit Madaan – ‘Why don’t you sell Hasley India and Pataakha to us?’ Honestly, I didn’t expect a call back. But one week later, the deal was signed,” he wrote.
The swiftness of the agreement highlights the growing value of digital content assets in India’s expanding creator economy, where YouTube channels with established audiences are becoming lucrative business ventures.
Hasley India and Pataakha: Digital Powerhouses
Both Hasley India and Pataakha have carved out a unique space in India’s digital entertainment landscape:
- Hasley India has been a launchpad for some of the country’s biggest digital creators, including Harsh Beniwal, known for his comedic sketches and viral content.
- Pataakha has built a reputation for bold and edgy storytelling, resonating with younger audiences who crave unfiltered narratives.
These channels have amassed millions of subscribers and views, making them valuable assets for any digital media company looking to expand its influence in the creator economy.
What This Means for Creativefuel’s Future
Sukhramani described the acquisition as more than just a sentimental move—it represents a significant milestone in Creativefuel’s vision to scale in-house content production and develop original intellectual property (IP)-driven digital entertainment.
By acquiring Hasley India and Pataakha, Creativefuel now has the opportunity to expand its reach, collaborate with top creators, and innovate in the digital storytelling space. Sukhramani also expressed his appreciation for the original teams behind these channels and emphasized plans to provide creators with a bigger platform to experiment and grow.
While financial details of the deal remain undisclosed, the acquisition signals a broader trend of media companies investing in existing digital brands rather than building new ones from scratch.
Industry Experts Weigh In
The deal has caught the attention of industry experts who see it as a reflection of India’s rapidly growing digital media landscape.
According to digital media strategist Rohan Khanna,
“This acquisition is a smart move by Creativefuel. Buying well-established YouTube channels with a dedicated audience can accelerate a company’s growth faster than launching new content properties from the ground up.”
Additionally, recent reports suggest that India’s digital video market is projected to grow at a CAGR of over 20%, with YouTube being a dominant player. This makes content-driven acquisitions a viable strategy for scaling media businesses.
Creativefuel’s acquisition of Hasley India and Pataakha is a testament to the increasing commercial value of digital content brands. As competition in the Indian creator economy intensifies, such acquisitions are likely to become more frequent, shaping the future of digital entertainment.
For now, all eyes will be on Creativefuel as it integrates these channels into its content ecosystem and leverages their massive audiences for greater innovation and growth.
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Last Updated on Wednesday, April 2, 2025 3:43 pm by Sai Jyothi
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