Top 10 BeautyTech Startups in India

Top 10 BeautyTech Startups in India
Top 10 BeautyTech Startups in India

Discover the top 10 BeautyTech startups in India at the forefront of transforming the beauty and wellness industry through innovative technologies. Explore how these pioneering companies are harnessing AI, AR, IoT devices, and personalized data analytics to revolutionize skincare diagnostics, virtual makeup trials, personalized beauty recommendations, and more. Learn about their contributions to enhancing consumer experiences, promoting sustainability, and shaping the future of beauty and wellness in India.

The BeautyTech industry in India is flourishing, thanks to innovative startups that are leveraging technology to revolutionize beauty and skincare. These companies use advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML), augmented reality (AR), and data analytics to provide personalized beauty solutions, enhance customer experiences, and streamline operations. Here’s a detailed overview of the top 10 BeautyTech startups in India, each making a significant impact on the beauty landscape.

1. Nykaa

2 15

Nykaa is a leading online beauty and wellness retailer that offers a wide range of products, including cosmetics, skincare, haircare, and personal care items. The platform uses data analytics to provide personalized product recommendations.

MissionTo offer a comprehensive beauty and wellness shopping experience
ServicesOnline beauty and wellness retail, personalized recommendations
Key FeaturesWide product range, data-driven personalization, user-friendly interface
Top 10 BeautyTech Startups in India

Nykaa’s platform not only offers a vast selection of beauty products but also provides personalized recommendations based on user preferences and purchase history, enhancing the shopping experience for customers.

2. Purplle

3 16

Purplle is an online beauty and personal care store that provides a range of beauty products and services. The platform uses AI to offer personalized beauty advice and product recommendations.

MissionTo make beauty products accessible and affordable for everyone
ServicesOnline beauty and personal care retail, personalized beauty advice
Key FeaturesAI-driven recommendations, diverse product range, affordability
Top 10 BeautyTech Startups in India

Purplle’s AI-driven platform offers personalized beauty advice and product recommendations, making it easier for customers to find products that suit their needs and preferences.

3. MyGlamm

4 15

MyGlamm is a direct-to-consumer beauty brand that offers a wide range of makeup and skincare products. The company integrates technology to provide personalized beauty solutions and virtual try-ons.

MissionTo create high-quality, innovative beauty products accessible to all
ServicesMakeup and skincare products, virtual try-on, personalized solutions
Key FeaturesInnovative products, AR for virtual try-on, personalized beauty solutions
Top 10 BeautyTech Startups in India

MyGlamm’s use of augmented reality for virtual try-ons allows customers to see how products will look on them before making a purchase, enhancing the online shopping experience.

4. Sugar Cosmetics

5 14

Sugar Cosmetics is a fast-growing beauty brand that offers high-quality, trendy makeup products. The company uses social media and influencer marketing to engage customers and build brand loyalty.

MissionTo create bold and high-quality beauty products for modern women
ServicesMakeup products, social media engagement, influencer marketing
Key FeaturesTrendy products, strong social media presence, influencer collaborations
WebsiteSugar Cosmetics
Top 10 BeautyTech Startups in India

Sugar Cosmetics leverages social media and influencer marketing to reach a wide audience and build a loyal customer base, ensuring its products stay trendy and relevant.

5. SkinKraft

6 14

SkinKraft is a personalized skincare brand that uses AI to create customized skincare regimens for customers based on their skin type and concerns.

MissionTo provide personalized skincare solutions for healthier skin
ServicesPersonalized skincare regimens, AI-driven skin analysis
Key FeaturesCustom products, AI-driven personalization, detailed skin analysis
Top 10 BeautyTech Startups in India

SkinKraft’s AI-driven platform analyzes customers’ skin types and concerns to create personalized skincare regimens,

6. Plum Goodness

7 15

Plum Goodness is a cruelty-free beauty brand that offers skincare, haircare, and makeup products. The company focuses on using natural and sustainable ingredients.

MissionTo provide safe, effective, and sustainable beauty products
ServicesSkincare, haircare, and makeup products, sustainable packaging
Key FeaturesNatural ingredients, cruelty-free, eco-friendly
WebsitePlum Goodness
Top 10 BeautyTech Startups in India

Plum Goodness emphasizes sustainability by using natural ingredients and eco-friendly packaging, appealing to environmentally conscious consumers.

7. Wow Skin Science

8 14

Wow Skin Science offers a range of natural and organic beauty products. The company uses data analytics to understand customer preferences and improve product formulations.

MissionTo create high-quality, natural, and safe beauty products
ServicesNatural and organic beauty products, customer feedback integration
Key FeaturesOrganic ingredients, customer-centric approach, data-driven improvements
WebsiteWow Skin Science
Top 10 BeautyTech Startups in India

Wow Skin Science integrates customer feedback and data analytics to continuously improve its product formulations, ensuring high quality and customer satisfaction.

8. Vanity Wagon

9 14

Vanity Wagon is an online marketplace for clean and green beauty products. The platform curates a wide range of organic and natural beauty brands.

MissionTo promote clean, green, and non-toxic beauty products
HeadquartersNew Delhi
ServicesOnline marketplace, curated organic and natural beauty products
Key FeaturesNon-toxic products, wide range of clean beauty brands
WebsiteVanity Wagon
Top 10 BeautyTech Startups in India

Vanity Wagon focuses on promoting clean and non-toxic beauty products, offering a curated selection of organic and natural beauty brands to health-conscious consumers.

9. Juicy Chemistry

10 15

Juicy Chemistry is a certified organic skincare brand that offers a wide range of products made from natural ingredients. The company emphasizes transparency and sustainability.

MissionTo provide effective and natural skincare solutions
ServicesOrganic skincare products, sustainability initiatives
Key FeaturesCertified organic, transparency in ingredients, eco-friendly packaging
WebsiteJuicy Chemistry
Top 10 BeautyTech Startups in India

Juicy Chemistry’s commitment to using certified organic ingredients and sustainable practices makes it a popular choice among consumers looking for natural skincare solutions.

10. Beardo

11 14

Beardo specializes in men’s grooming products, including beard care, skincare, haircare, and fragrances. The company uses e-commerce and digital marketing to reach its target audience.

MissionTo provide premium grooming products for men
ServicesMen’s grooming products, digital marketing
Key FeaturesTargeted marketing, premium quality, wide product range
Top 10 BeautyTech Startups in India

Beardo’s focus on men’s grooming and use of digital marketing strategies has helped it build a strong brand presence and cater to the specific needs of its target audience.

FAQs about Top 10 BeautyTech Startups in India

Q: What is a BeautyTech startup?

A: A BeautyTech startup is a company that leverages technology to innovate and improve various aspects of the beauty and skincare industry. This includes personalized beauty solutions, virtual try-ons, data-driven product recommendations, and more.

Q: How do BeautyTech startups benefit consumers?

A: BeautyTech startups benefit consumers by providing personalized beauty solutions, enhancing the shopping experience through virtual try-ons and AI-driven recommendations, and offering high-quality products that cater to specific needs and preferences.

Q: What technologies are commonly used by BeautyTech startups?

A: Common technologies used by BeautyTech startups include Artificial Intelligence (AI), Machine Learning (ML), augmented reality (AR), data analytics, and e-commerce platforms to deliver personalized and enhanced beauty experiences.

Q: How can BeautyTech startups improve the shopping experience?

A: BeautyTech startups improve the shopping experience by offering personalized product recommendations, virtual try-ons, and AI-driven insights that help consumers find products that suit their needs, preferences, and skin types.

Q: Are BeautyTech solutions suitable for all types of beauty products?

A: Yes, BeautyTech solutions can be applied to a wide range of beauty products, including skincare, haircare, makeup, and personal care items. These solutions enhance product discovery, personalization, and customer engagement across various beauty categories.


The BeautyTech landscape in India is rapidly evolving, with startups introducing innovative solutions that transform how consumers discover, purchase, and use beauty products. From personalized skincare regimens and virtual try-ons to data-driven product recommendations and sustainable practices, these BeautyTech startups are revolutionizing the beauty industry. As technology continues to advance, we can expect these startups to play a crucial role in shaping the future of beauty, making it more personalized, accessible, and eco-friendly.