Bengaluru, July 7, 2023 — Former Indian cricketer Sourav Ganguly has made a strategic investment in JustMyRoots, a food delivery startup that specializes in regional and traditional Indian cuisine. The investment is part of Ganguly’s foray into the startup ecosystem, and he will also serve as an advisor to the company.
JustMyRoots was founded in 2016 by Samiran Sengupta, Rajan Sachdeva, and Promita Sengupta. The company has raised over $30 million from investors such as Sequoia Capital India, Accel Partners, and Info Edge. JustMyRoots currently operates in over 30 cities in India, and it has a network of over 100,000 home chefs.
Ganguly’s investment in JustMyRoots is a significant endorsement for the company. Ganguly is a national icon in India, and he has a large following on social media. His involvement is likely to help JustMyRoots attract new customers and expand its reach.
In a statement, Ganguly said that he was impressed by JustMyRoots’ mission to “celebrate the rich culinary heritage of India.” He said that he was also excited to be a part of the company’s growth journey.
“I believe that JustMyRoots has the potential to become a major player in the food delivery industry,” Ganguly said. “I am excited to help the company achieve its goals and bring authentic regional Indian cuisine to more people.”
JustMyRoots’ CEO Samiran Sengupta said that Ganguly’s investment was a “major validation” of the company’s business model. He said that Ganguly’s insights and experience would be invaluable to JustMyRoots as it continues to grow.
“Sourav Ganguly is a true legend in Indian cricket,” Sengupta said. “His investment in JustMyRoots is a major validation of our business model and our mission. We are excited to have him on board as an advisor, and we look forward to his insights and guidance as we continue to grow.”
With Ganguly’s investment, JustMyRoots is well-positioned to expand its reach and become a major player in the food delivery industry. The company’s unique value proposition and Ganguly’s involvement are likely to help JustMyRoots attract new customers and achieve its growth goals.
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