Casual wear and apparel brand The Souled Store raised an undisclosed amount from Bollywood actor Sara Ali Khan. In August, last year, the start-up raised Rs 75 crore in Series-B led by Elevation Capital.
The Souled Store has grown organically to become India’s largest online brand for officially licensed merchandise, collaborating with big-budget movies, popular cartoons, TV shows, WWE, and IPL teams, among others. Regarding her involvement with the brand, Khan stated that The Souled Store (TSS) has carved a niche for itself in the casual wear space in a relatively short period of time. TSS is primarily an online brand, and its current product portfolio includes men’s and women’s top wear, bottom wear, innerwear, and activewear. It holds more than 180 licenses, including those from Disney, Warner Bros., WWE, IPL, and Viacom18. It also has five offline stores, with plans to add more in the future.